What do you think the key is?

A new young blogger has asked for my advice. How would I know? Considering the overall high quality of Too Much to Declare (sarky, negative comments will be deleted :>> ) I am appalled how few people worldwide read it. But anyway stats are not everything. What matters most is... blah, blah.

What does matter most?

Most of the reply I sent will remain confidential between me and my new friend, Jwjwoodhouse, except that I advised him to keep most of his posts quite short.

What else would you advise, oh wise readers?