The optimum length for a blog post is, I have learnt, 102 words.
It has to be long enough for visitors not feel short changed when they click to it from the summary-list.
But make it too long, and many can’t be bothered to read it. After all, there’s probably much more fun to be had elsewhere on the net.
Of course you are entiled to think, to hell with that I want to express myself. Or even, my writing is so brilliant, no one will stop reading a half (or a third, or a quarter) of the way through.
However, I
